Graphic Design in the Mechanical Age


This 222 page, full color catalogue accompanied an exhibition that opened at the Williams College Museum of Art in April 1998, then traveled to the Cooper-Hewitt National Design Museum in February 1999, and later to Spain, Japan and The Henry Museum in Seattle.

Drawing from Merrill C. Berman's private collection of 20th-century posters, adverts, photomontages and graphic ephemera, this book showcases over 200 examples of progressive graphic design from the 1920s and 30s. European, Soviet and American avant-garde designers and artists of the time, using new technologies of mass production and mass distribution, marketed everything from salad oil and cigarettes to communism, utopian socialism and the avant-garde itself.

These selections from the Berman Collection include works by well-known artists (Lissitzky, Rodchenko, Cassandre, Man Ray and others) and by lesser-known masters. The book begins by detailing Berman's role in shaping the history of graphic design as he amassed his collection. The authors then investigate the filtering of avant-garde design into mass produced posters and advertisements, the evolution of design production techniques in the Machine Age and the avant-garde's promotion of itself. -- from the publisher

Graphic Design in the Mechanical Age: Selections from the Merrill C. Berman Collection; essays by Deborah Rothschild, Ellen Lupton & Darra Goldstein; Yale University Press, New Haven & London in conjunction with WIlliams College of Art and Cooper-Hewitt National Design Museum, Simthsonian Institution, 1998.

ISBN-10: 0-300-07494-8
ISBN-13: 0-913697-23-0

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