Museum Picasso Malaga: The European Poster

The European Poster 1888-1938

18th June, 2012 – 16th September, 2012



Ramón Casas, Jules Chéret, Fortunato Depero, Cassandre, Gustav Klucis, Vladimir Lebedev, Man Ray, Vladimir Maiakovski, Henri Matisse, Alexander Rodchenko and Henri de Toulouse-Lautrec are just some of the almost ninety artists whose work can be seen in Museo Picasso Málaga’s new exhibition, The European Poster 1888-1938.

The exhibition comprises a choice selection of over 180 works by some ninety artists. It focuses on periods that were highly significant for poster art: the beginnings, in the late 19th century, with Jules Chéret and Henri de Toulouse-Lautrec as the most prominent artists; the decisive influence of these two artists on Art Nouveau; the first advertising campaigns (Michelin and Anís del Mono); the period between the wars, when poster art was at its peak and the Avant-garde went into decline; and one section entirely devoted to the Avant-garde and the advertising art of the time, which ultimately defined the modern poster. This overview will enable visitors to discover, and often to recognize, works that are highly representative of each of the first three decades of the 20th century. For visitors and professionals alike, these works are fundamental in order to become thoroughly acquainted with the history of the poster as we understand it today.

The European Poster 1888-1938 is curated by Carlos Pérez and José Lebrero Stals, artistic director of MPM, and the selected posters are from the holdings of some of the leading museums and private collections in Europe and the United States.

The exhibition is part of the programme entitled Picasso 20 Miradas. Málaga, 20 años bajo la mirada de Picasso (Picasso 20 Ways of Looking. Málaga, 20 years under the eye of Picasso). This initiative celebrates the twentieth anniversary of the exhibition Picasso clásico; that exhibition marked the reencounter of the art of Pablo Picasso with his native city, and the starting point for the Museo Picasso Málaga, inaugurated in 2003.

Top: Vladimir & Georgii Avgustovich Stenberg, High Society Wager, 1927. Lithograph on paper. 35 5/8 x 23 1/8 inches.

Exhibition Brochure