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Walter Dexel (German, 1890–1973): Posters
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Poster: Use Only Gas for Cooking, Baking, Heating, Lighting. It’s Practical, Clean, Cheap. Saves Work, Time, Money, Städtisches Gaswerke Jena, 1924
Letterpress, 20 1/4 x 26 1/2” (51.4 x 67.3 cm)
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Walter Dexel (German, 1890–1973) was a De Stijl-influenced, abstract artist, who exhibited regularly at Berlin’s Galerie der Sturm and with the Novembergruppe in the 1920s. He was also a visionary exhibition coordinator, who transformed the Kunstverein Jena into a vibrant showcase for avant-garde art and architecture between 1916 and 1928. In addition, he was a typographer and designer, whose notable Lichtreklame (light advertisements) for the streets of Jena of 1924–25—many of which were realized—were widely reproduced in journals including Die Form and Das neue Frankfurt. Between 1928 and 1931, Dexel exhibited with Kurt Schwitters’ Ring “neue Werbegestalter” (Circle of New Advertising Designers) and later taught Gebrauchsgraphik (commercial art) in Magdeburg (1928–35). We share with you today a selection of Dexel’s posters created in Jena and Magdeburg between 1924 and 1930.
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Poster: Lecture by Adolf Behne, “Russia: Old and New Art,” Rosensaal, Kunstverein Jena (June 3, 1924), 1924
Lithograph, 29 1/2 x 21” (75 x 53.3 cm)
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Poster: Lecture by Walter Gropius, “Living Quarters and Appliances of the Modern Person,” Klein Volkshaussaal, Kunstverein Jena (December 1, 1924), 1924
Lithograph, 24 7/8 x 18 1/4” (70.8 x 46.4 cm)
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Poster: Modern Art Collection, Kunstverein Jena (August–September 1928), 1928
Lithograph, 19 x 12 1/2” (48.3 x 31.8 cm)
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Poster for two exhibitions: Buildings of and for Technology and Light in the Service of Advertising, Ausstellungshallen am Adolf Mittag See, Magdeburg
(January 11–31, 1929), 1929
Lithograph, 33 1/4 x 23 3/8” (84.5 x 59.4 cm)
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Poster for two exhibitions under the heading Cult and Form: Treasures from the Monastery at St. Marienberg and Cult Building and Devices of Our Time, Ausstellungshallen am Adolf-Mittag-See, Magdeburg
(February 15–March 12, 1929), 1929
Photolithograph, 33 1/4 x 23 1/2” (84.5 x 59.7 cm)
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Poster for two exhibitions under the heading The New Printing, The Fine Book: Special Exhibition—Circle of New Advertising Designers: New Typography and Rehabu (Acronym for state traveling exhibition of well-executed and inexpensive book covers of 1929), Ausstellungshallen am Adolf-Mittag-See, Magdeburg
(August 3–19, 1929), 1929
Lithograph, 33 1/8 x 23 1/2” (84.1 x 59.7 cm)
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Poster: An Exhibition of New Design: Needlepoint and Textiles, Wood and Amber, Ausstellungshallen am Adolf-Mittag-See, Magdeburg
(September 2–22, 1929), 1929
Lithograph, 33 1/16 x 23 5/16” (84 x 59.2 cm)
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Poster: The Sport Exhibition, Ausstellungshallen am Adolf-Mittag-See, Magdeburg (September 25–October 13, 1929), 1929
Lithograph, 33 1/8 x 23 1/2” (84.1 x 59.7 cm)
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Poster: Contemporary Photography, Ausstellungshallen am Adolf-Mittag-See, Magdeburg (November 28–December 19, 1929), 1929
Lithograph, 33 1/16 x 23 7/16” (84 x 59.5 cm)
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Poster: Materials and Form: The Basics of Design in Our Time, Öffentliche Kundgebung Stadthalle, Magdeburg (Summer 1930), 1930
Lithograph, 23 1/2 x 16 1/2” (59.7 x 41.9 cm)
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