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Merrill C. Berman Collection
 

New York World’s Fair (1939/1940): Freedom Pavilion

Lester Beall (American, 1903–1969)
Maquette for poster: It Mustn’t Happen Here: Buy Defense Bonds, c. 1939
Gouache, pencil, and cut-and-pasted gelatin silver prints and paper,
27 1/2 x 19 1/2” (69.8 x 49.5 cm)

 

The New York World’s Fair opened in Flushing Meadows Park, Queens on April 30, 1939. Dedicated to the optimistic theme “The World of Tomorrow,” the Fair was to have included a German pavilion, but mounting opposition coalesced around Germany’s invasion of Czechoslovakia on March 15, 1939, terminating German involvement. As a substitute, a “Germans-in-Exile” pavilion was proposed, to be named “Freedom Pavilion: Germany Yesterday—Germany Tomorrow.” Displays—including Lester Beall’s poster maquette reproduced here—were prepared for this substitute pavilion, but it, too, was ultimately abandoned due to the controversy that surrounded it.

 

October 18, 2022

Merrill C. Berman Collection

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