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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:11px;padding-right:44px;padding-bottom:11px;padding-left:44px;color:#313131;background-color:transparent;">
      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class="">Willi Ruge (German, 1882–1961)<br><em>Film und Foto: Internationale Ausstellung des Deutschen Werkbunds</em> <br>(Film and Photo: International Exhibition of the Deutsche Werkbund), <br>Stuttgart (May 18–July 7, 1929), 1929<br>Lithograph, 32 1/2 x 22 3/4" (84.1 x 58.4 cm)</p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:8px;padding-right:44px;padding-bottom:0px;padding-left:44px;color:#000;background-color:transparent;">
      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><em>Film und Foto</em> (or “FiFo”) of 1929 is perhaps the best-known photography exhibition of the interwar period. It was, however, just one of a number of large-scale presentations of the medium during the 1920s and 1930s. Today we present a selection of posters announcing photography exhibitions in Germany, Switzerland, and Holland during these years.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">The designers of these posters often sought to thematize the mechanics of photography or to highlight its newly recognized artistic and commercial potential. Willi Ruge’s FiFo image of a photographer shot from below, for example, acknowledged the agency of the photographer as well as the distortions of the photographic lens. Theo Ballmer offered a graphic abstraction of the camera’s shutter. Walter Dexel translated photography’s processes of mirroring and negative/positive inversion into typographical form. Georg Trump and Emmy Andriesse manipulated and repositioned the photographic fragment. And Jan Tschichold employed the negative image to exemplify photo-specific options. </p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">László Moholy-Nagy’s 1925 book <em>Malerie, Photographie, Film</em> (Painting, Photography, Film) played a major role in establishing the medium-specific discourse surrounding photography reflected here. Even the replacement of “Photo” for “Foto” in the 1927 edition of the book—an orthographic nod to efficiency, streamlining, and modernity—is reflected here.</p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:13px;padding-right:44px;padding-bottom:22px;padding-left:44px;color:#000;background-color:transparent;">
      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class="">Wilhelm Hartz (Deutschland, 1883–1947)<br><em>Internationale Photographische Ausstellung</em>,<em> </em>Dresden <br>(May–October 1909), 1909<br>Lithograph, 38 1/2 x 26 1/2” (97.8 x 67.3 cm)</p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:13px;padding-right:44px;padding-bottom:22px;padding-left:44px;color:#000;background-color:transparent;">
      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class="">Henry (biographical information unknown) <br><em>Deutsche Photographische Ausstellung</em>, Stuttgart (May 2–16, 1920), 1920<br>Lithograph, 31 1/8 x 23 1/2" (79.1 x 60 cm)</p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class="">Theo Ballmer (Swiss, 1902–1965)<br><em>100 Jahre Lichtbild</em> (100 Years of Photography), <br>Basel (April 9–May 8, 1927), 1927<br>Lithograph, 50 1/4 x 35 1/2" (127 x 90 cm)</p>
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      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class="">Walter Dexel (German, 1890–1973)<br><em>Neue Wege der Photographie</em> (New Directions of Photography), <br>Jena (March 25–May 6, 1928), 1928<br>Letterpress, 5 7/8 x 8 1/4" (14.9 x 20.9 cm)</p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:13px;padding-right:44px;padding-bottom:22px;padding-left:44px;color:#000;background-color:transparent;">
      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class="">Walter Dexel (German, 1890–1973)<br><em>Fotografie der Gegenwart </em>(Contemporary Photography), <br>Magdeburg (November 28–December 19, 1929), 1929<br>Lithograph, 33 1/16 x 23 7/16” (84 x 59.5 cm)</p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:13px;padding-right:44px;padding-bottom:22px;padding-left:44px;color:#000;background-color:transparent;">
      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class="">Georg Trump (German, 1896–1985)<br>Internationale Ausstellung: Das Lichtbild (International Exhibition: The Photographic Image), Munich (June–September 1930), 1930<br>Lithograph with cut-and-pasted paper correction, 23 9/16 x 32” (59.8 x 81.2 cm)</p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:13px;padding-right:44px;padding-bottom:22px;padding-left:44px;color:#000;background-color:transparent;">
      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class="">Paul Schneider (possibly: Paul Schneider-Esleben [German, 1915–2005])<br><em>Foto: Fotoausstellung des S.W.B.</em> (Exhibition of the Swiss Werkbund), Winterthur (September 8–October 8, 1933), 1933<br>Lithograph, 34 5/8 x 25 3/8" (88 x 64.4 cm)</p>
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  <img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/5e68e6f8d34bcf00a52fd5a6/b166f053-c744-4fbe-863f-f6c82267f67b/Untitled+3.jpg?content-type=image%2Fjpeg&amp;format=750w" width="594" alt="" style="font-size:.7033008252063015em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">


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      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class="">Emmy Andriesse (Dutch, 1914–1953)<br><em>Tentoonstelling Foto ’37</em> (Exhibition Foto ’37), <br>Amsterdam (June 19–September 12, 1937), 1937<br>Lithograph, 33 1/8 x 23 1/4” (84 x 58.4 cm)</p>
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      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class="">Jan Tschichold (Swiss, born Germany. 1902–1974)<br><em>Der Berufsphotograph: Sein Werkzeug—Seine Arbeiten </em>(The Professional Photographer, His Tools—His Work)<em>, </em>Basel (May 8–June 6, 1938), 1938<br>Photolithograph<br>25 1/8 x 35 13/16" (63.8 x 91 cm)</p>
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