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$$PLAIN_TEXT_PREVIEW$$
Selected Small-Scale Typography
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Theo van Doesburg (Dutch, 1883–1931)
Product packaging: Fibe Gouda Cheese,
G. Klaverweide en Zoon, Amsterdam, 1919
Lithograph, Diameter: 7 3/8” (18.7 cm)
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For today’s newsletter, Merrill has selected some examples of exceptional small-scale typography.
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Piet Zwart (Dutch, 1885–1977)
Postcard: “Loco” Rubber Flooring, Laga Companie,
Vickers House Importers, The Hague, 1922
Letterpress, 6 x 4 1/4” (15.2 x 10.8 cm)
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Piet Zwart (Dutch, 1885–1977)
Poster: Verloop Woning Bureau (Housing Rental Office), The Hague, 1923
Letterpress, 17 5/8 × 17 5/8ʺ (44.8 × 44.8 cm)
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Piet Zwart (Dutch, 1885–1977)
Advertising card: Vickers House, The Hague, 1923
Letterpress, 4 3/4 × 6 3/4″ (12.1 × 17.1 cm)
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Aleksandr Rodchenko (Russian, 1891–1956), text by Vladimir Mayakovsky Packaging: Pechen’e “Zebra” (Zebra cookies), from the Krasnyi Oktiabr’ (Red October) factory, Moscow, 1924
Lithograph, 13 7/8 x 5 11/16” (26 x 14.5 cm)
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El Lissitzky (Russian, 1890–1941)
Label: El Lissitzky, [Locano, Switzerland], 1924
Letterpress, 3 1/4 x 4 5/8” (8.2 x 11.7 cm)
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Vladimir Roskin (Russian, 1896–1984)
Maquette: Nizhny Novgorod district branch of the Commissariat of the National Economy at the 1925 Trade Fair, 1925
Gouache, pencil, and ink, 13 1/2 x 10” (34.3 x 25.4 cm)
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Robert Michel (German, 1897–1983)
Poster: Lecture by Walter Gropius on Modern Building, Nassauischer Kunstverein, Neues Museum, Wiesbaden (November 16, 1925), 1925
Cut-and-pasted printed poster with gouache on board,
33 1/8 x 26 3/8” (84 x 67 cm)
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Walter Dexel (1890–1973)
Postard: Use only gas for cooking, backing, heating, lighting. It’s practical, clean, cheap. Saves work, time, money, Städtisches Gaswerke Jena, 1924
Letterpress, 5 7/8 × 4 3/16" (14.9 × 10.6 cm)
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Kurt Schwitters (German, 1887–1948)
Card: Merz advertising agency,
with the slogan “Good advertising is cheap,” c. 1925
Letterpress, 4 1/8 x 6” (10.5 x 15.25 cm)
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Vilmos Huszar (Dutch, born Hungary, 1884–1960)
Print: Boulevard St. Michel, Spirit, Motor, 1927
Lithograph, 14 1/2 x 18” (36.8 x 45.7 cm)
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Walter Dexel (German, 1890-1973)
Brochure: Contemporary Photography, Ausstellungshallen am Adolf-Mittag-See, Magdeburg (November 28–December 19, 1929), 1929
Letterpress, 8 1/4 x 11 5/8” (20.9 x 19.5 cm) , open
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Vladimir Roskin (Russian, 1896–1984)
Maquette: State Electric Trust, c. 1929
Gouache, ink, and pencil, 8 1/2 x 11 3/16” (21.6 x 28.4 cm)
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Piet Zwart (Dutch, 1885–1977)
Poster: A Small Choice from our Letter Collection, N.V. Drukkerij Trio (Trio Printers), The Haag, 1932
Letterpress, 11 5/8 x 8 3/16” (29.5 x 20.8 cm)
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