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This poster announces the opening of Műhely (Workshop), a private school of applied art in Budapest. Self-described (in the top line of text) as the Magyar Bauhaus (Hungarian Bauhaus), Műhely operated between 1928 and 1938 under the direction of Sandor Bortnyik, the Hungarian painter and graphic designer, who had lived in Weimar between 1922 and 1924. Műhely’s instructors included Alice Hermann-Cziner, a pioneer in advertising psychology, and Farkas Molnár, an architect and former Weimar Bauhaus student (1921–1924). Molnár taught at Műhely until its closure in 1938. Bortnyik outlined his pedagogical objectives in the article “Az ‘iparművészeti’ oktatás új útjai” (New Ways of Education in the ‘Applied’ Arts), Magyar Grafika, no. 9–10 (1928): 255–258. Adopting all lower-case letters, the text of the poster can be roughly translated as follows:
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