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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:8px;padding-right:44px;padding-bottom:11px;padding-left:44px;color:#000;background-color:transparent;">
      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class="">Japan Graphic Designers Association (JAGDA): Japan, 1988<br>Lithograph, 40 1/2 x 28 5/8” (102.9 x 72.7 cm)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:8px;padding-right:44px;padding-bottom:0px;padding-left:44px;color:#000;background-color:transparent;">
      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class="">I believe that, while tradition may be a burden to the designer, it is something which he cannot entirely reject. Our duty is rather to take our tradition apart and then put it together again in a new way.<br>— Yūsaku Kamekura, <em>Graphis</em>, vol. 24, no. 138/139 (1968)</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Yūsaku Kamekura (Japanese, 1915–1997) has been called the father of postwar Japanese graphic design. He studied at Shin Kenchiku Kogei Gakuin (Academy for New Architecture and Industrial Arts), which was founded in 1931 under the influence of the still-extant German Bauhaus. During his illustrious career, Kamekura designed hundreds of corporate logos and won major competitions. Among the most important were those for the 1964 Tokyo Olympics and for the 1970 Osaka World Expo, both of which brought widespread international attention to postwar Japan and to its vibrant design community. Kamekura brought a simplicity to poster design through geometric compositions, bold, flat colors, and the use of photography, while updating classic Japanese iconography. He also played a pivotal role in the development of postwar Japanese graphic design as a cofounder of key design organizations including the Japan Advertising Artist Club (JAAC) in 1951, the Nippon Design Center (NDC) in 1960, and the Japan Graphic Designers Association (JAGDA) in 1978. Through his long and distinguished career, Kamekura mentored many Japanese graphic designers, including <a href="https://mcbcollection.com/campaigns/view-campaign/kVpbCkRj83QdUJVpBcaPRiXZSe6Diutb5fUiMoHFk_64VpFDvUg11jxjFe42skPMzyBW4r1NXgLZjaje7hcnVyrX_jNcD3j8" rel="nofollow" style="color:#160ba3 !important;">Kazumasa Nagai</a> (born 1929), Ikko Tanaka (1930–2002), and Tadanori Yokoo (born 1936).</p>
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      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Left</span>: Olympic Torch Runner for Tokyo Olympic Games <br>(photograph by Hayasaki Osamu),<em> </em>1964&nbsp;&nbsp;&nbsp; <br>Lithograph, 40 3/4 x 28 1/2” (103.5 x 72.7 cm)<br><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Right</span>: Ice Skater for Sapporo Olympic Games <br>(photograph by Ogawa Takayuki), 1972<br>Lithograph, 40 7/8 x 28 5/8” (103.8 x 72.7 cm) </p>
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      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Left</span>: Japan World Exposition: Expo ’70, 1967<br>Offset lithograph, 40 1/8 x 28 5/8” (102.9 x 72.7cm) <br><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Right</span>: Japan World Exposition: Expo ’70,<strong> </strong>c. 1967<br>Silkscreen, 40 1/8 x 28 5/8” (102.9 x 72.7cm)</p>
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      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class="">Japanese Industrial Design Association (JIDA) and the International Council of Societies of Industrial Design (ICSID): ’73 Design Year, 1973<br>Offset lithograph, 28 11/16 x 20 1/4” (72.9 x 51.4 cm)</p>
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  <img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/5e68e6f8d34bcf00a52fd5a6/bbd16389-df7f-413b-bcf6-dc6f30656a6d/Untitled+3.jpg?content-type=image%2Fjpeg&amp;format=750w" width="594" alt="" style="font-size:.7033008252063015em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">


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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:11px;padding-right:44px;padding-bottom:22px;padding-left:44px;color:#000;background-color:transparent;">
      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class="">UCLA Asian Performing Arts Institute: Classical Performing Arts <br>Friendship Mission of Japan, 1981<br>Offset lithograph, 40 1/2 x 28 5/8” (102.9 x 72.7 cm)</p>
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  <img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/5e68e6f8d34bcf00a52fd5a6/8899b52b-6f83-4050-af2a-beca4f0f424f/Untitled+4.jpg?content-type=image%2Fjpeg&amp;format=750w" width="594" alt="" style="font-size:.7033008252063015em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">


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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:11px;padding-right:44px;padding-bottom:11px;padding-left:44px;color:#000;background-color:transparent;">
      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Left</span>: Yamagiwa: The Language of Light, 1982<br>Offset lithograph, 40 1/2 28 5/8” (102.9 x 72.7 cm)  <br><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Right</span>: Onkyo: Artistry in Sound, 1982<br>Lithograph 40 1/2 x 28 5/8” (102.9 x 72.7 cm)</p>
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  <img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/5e68e6f8d34bcf00a52fd5a6/141c6954-77b3-452b-b096-e3fb82d42da3/_MG_7993.jpg?content-type=image%2Fjpeg&amp;format=750w" width="594" alt="" style="font-size:.7033008252063015em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">


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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:11px;padding-right:44px;padding-bottom:11px;padding-left:44px;color:#000;background-color:transparent;">
      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class="">Exhibition of Works by Yusaku Kamekura, <br>Matsuya Department Store, Ginza, 1983<br>Offset lithograph, 40 7/16 x 28 9/16” (102.7 x 72.5 cm)</p>
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  <img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/5e68e6f8d34bcf00a52fd5a6/e1f4fb39-9e87-46b5-9e06-7de1fc00e5f6/_MG_7994.jpg?content-type=image%2Fjpeg&amp;format=750w" width="594" alt="" style="font-size:.7033008252063015em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">


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<div id="text-text-section-20">



<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:11px;padding-right:44px;padding-bottom:11px;padding-left:44px;color:#000;background-color:transparent;">
      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class="">Hiroshima International Cultural Foundation and JAGDA <br>(Japanese Graphic Designers Association): Hiroshima Appeals <br>(illustration by Yokoyama Akira), 1983<br>Offset lithograph, 40 1/2 x 28 5/8” (102.9 x 72.7cm)</p>
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  <img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/5e68e6f8d34bcf00a52fd5a6/f25943f6-5cd9-45c2-a665-497c6225e167/Untitled+5.jpg?content-type=image%2Fjpeg&amp;format=750w" width="594" alt="" style="font-size:.7033008252063015em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">


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      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Left</span>: <em>Tradition et Nouvelles Techniques Tradition, 12 Graphistes Japonais</em> (Tradition and New Techniques, 12 Japanese Graphic Designers), <br>Les Ateliers, Paris, 1984 &nbsp;&nbsp; <br>Lithograph, 40 1/2 x 28 1/2” (102.9 x 72.7 cm)<br><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Right</span>: Communications Tokyo ‘86, 1986<br>Lithograph, 40 1/2 x 28 1/2” (102.9 x 72.7 cm) </p>
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  <img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/5e68e6f8d34bcf00a52fd5a6/de10debe-a539-426e-a4e9-f8430b86dacd/Untitled+7.jpg?content-type=image%2Fjpeg&amp;format=750w" width="594" alt="" style="font-size:.7033008252063015em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">


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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:11px;padding-right:44px;padding-bottom:11px;padding-left:44px;color:#000;background-color:transparent;">
      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Left</span>: Design Forum ‘87, 1987<br>Lithograph, 40 1/2 x 28 1/2” (102.9 x 72.7 cm) &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <br><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Right</span>: World Design Expo ‘89, 1989<br>Lithograph, 40 1/2 x 28 1/2” (102.9 x 72.7 cm) &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </p>
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  <img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/5e68e6f8d34bcf00a52fd5a6/8a570503-4c09-4d03-b884-055b0e84025f/Untitled+9.jpg?content-type=image%2Fjpeg&amp;format=750w" width="594" alt="" style="font-size:.7033008252063015em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">


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      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Left</span>: Comprint International: Communication and Print, 1991<br>Lithograph, 40 1/2 x 28 1/2” (102.9 x 72.7 cm)<br><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Right</span>: Communications Tokyo ‘91, 1991<br>Lithograph, 40 1/2 x 28 5/8” (102.9 x 72.7 cm)</p>
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      <p style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Left</span>: JAGDA (Japan Graphic Designers Association): I’m here <br>(based on a design by Oskar Schlemmer), 1993<br>Lithograph, 40 1/2 x 28 1/2” (102.9 x 72.4 cm)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <br><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Right</span>: Mainichi Newspaper: Design Day Mainichi, 1993<br>Lithograph, 40 1/2 x 28 1/2” (102.9 x 72.4 cm)</p>
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